An elevator speech is what you say about Pardalis to a colleague or friend while you are sharing an elevator ride with them, or while you are sharing a cup of coffee with them.

The Online Status of Money and Products: In our on-demand world we are becoming comfortable and familiar with the online banking of our money, and the online purchase of products and related services. With a few clicks we check our bank accounts, move funds, and pay bills. A few clicks more and we purchase anything, anywhere, anytime.

The Online Status of Information: Online companies employ solutions to disclose how they handle people's information. However, little direct, on-demand control is provided to the actual owners of the information.

A New Choice: Imagine that your personal health records are placed into an online account controlled only by you. Imagine that each section of your personal health record has a granular on/off switch that only you control. Imagine being able to easily share your entire personal health record with your personal physician, but just as easily share only a fraction of it with your impersonal health insurance company.

A New Vision: Pardalis is an Internet company, too. But Pardalis is the brainchild of an attorney who invented new ways for empowering people with the handling of their own information. The attorney noticed that when people are empowered with more convenience and control over the information they own or produce, they are motivated to share more information, more traceable information, and better quality information with others.

That's it. That's the elevator speech (or coffee house speech) as the case may be. For more information, see Banking on Granular Information Ownership.