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As enterprise supply chains and consumer demand chains have beome globalized, they continue to inefficiently share information “one-up/one-down”. Profound "bullwhip effects" in the chains cause managers to scramble with inventory shortages and consumers attempting to understand product recalls, especially food safety recalls. Add to this the increasing usage of personal mobile devices by managers and consumers seeking real-time information about products, materials and ingredient sources. The popularity of mobile devices with consumers is inexorably tugging at enterprise IT departments to shifting to apps and services. But both consumer and enterprise data is a proprietary asset that must be selectively shared to be efficiently shared.

About Steve Holcombe

Unless otherwise noted, all content on this company blog site is authored by Steve Holcombe as President & CEO of Pardalis, Inc. More profile information: View Steve Holcombe's profile on LinkedIn

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« Whole Chain Traceability: A Successful Research Funding Strategy | Main | The Whole Chain Traceability Consortium »

Clive Boulton: Whole Chain Traceability, pulling a Kobayshi Maru


A little background information about how this presentation came to be ....

Clive Boulton made this timely, impressive presentation at a luncheon held in Stillwater, Oklahoma on 6 January 2012. Stillwater is where Oklahoma State University - lead research institution of the Whole Chain Traceability Consortium - is located. The pathway to Stillwater from the Seattle area began with the CCNx conference held at the Palo Alto Research Center in September, 2011. I attended CCNxCon to make one or more connections relevant to the Whole Chain Traceability Consortium. Clive wasn't physically at the conference but he was looking in from north of Seattle via a live audio/video stream. Clive heard me asking a question from the audience about possibly applying CCN to supply chain traceability needs in food safety. Like me, Cliive has a passion for food traceability and so he tweeted "Who's that?" to one of the CCNxCon managers. A Twitter introduction was made.

Clive is currently a co-organizer of the Seattle Google Technology User Group at GTUG - He has a "finger on the pulse" of technology developments in Seattle and Silicon Valley which he commonly blogs about at And Clive has specially blogged there about Pardalis' Common Point Authoring at

Clive is particularly interested in enterprise connected consumer solutions at web scale with polyglot technologies. Clive has opinions on how MSFT SQL Azure (or other "Big Data" databases) may be horizontally sharded (i.e., partitioned) with immutable informational objects for massive scalability. He is also very knowledgeable of the need to balance scalability against inherent latency issues that may result, for instance, in slow consumer access via mobile devices. And he has practical ideas about how to syngergistically leverage the resources and relationships of the Whole Chain Traceability Consortium for fostering an ecosystem of API development.

As a result of his visit to Stillwater, I am pleased announce that Clive will be serving as a consultant to the Whole Chain Traceability Consortium a/k/a @WholeChainTrace. This should make for a potent connection between the #CollabEnt (i.e., collaboration enterprise) of Clive's 20th slide and the increasingly critical need for real-time food traceability. Stay tuned.

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